"Sweets by Tee" is a small startup cookie business that emerged in the midst of the pandemic, bringing joy and sweetness to customers during challenging times. Founded by Tina aka "Tee", this business is a testament to resilience and entrepreneurial spirit that needed a brand and voice. Specializing in artisanal cookies, Sweets by Tee offers an array of handcrafted, custom treats, for any special occasion.

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Designing a logo, branding, and identity package for "Sweets by Tee" presented an exciting opportunity to visually capture the sweet essence of this cookie business. The goal was to create a brand identity and online presence that is not only visually appealing but also communicates the warmth, creativity, and quality behind Tina's handmade cookies.